October 08, 2024
Whatever your business’ size or niche, a website can be a powerful tool. It’ll connect you with customers old and new, showcase exactly what’s great about your brand, and give visitors access to the products or services you so proudly deliver around the clock. As you’ll discover however not all websites were created equal…
Here are five tips for creating a website that wins customers, satisfies the search engines and gives you an enviable presence on the World Wide Web.
In the media, a great headline has the ability to capture attention in an instant, as well as introduce, frame and contextualise the content that follows. Headings aren’t just a great tactic for selling newspapers and encouraging clickbait for digital editions; they can work wonders for websites too.
Headings guide visitors onwards in their journeys from browsers to fully fledged customers. You can also use them to enhance the readability of on-page text. Compelling headings that contain the keywords or phrases that are important to your brand help search engines understand what pages are all about too. This will enhance your rankings and make your website more visible in the search results.
Weaving those keywords into your website shouldn’t stop at the headings. There are other on-site meta elements that’ll need to be personalised to deliver the results your website deserves. Create page titles, tags and descriptions that are relevant to your business and your target audience to help search engines crawl and rank your web pages.
Another easy way to incorporate keywords into your website is through its content. Your content should be optimised, relevant to your target audience and unique to your brand. When penning the content that’ll populate your web pages, think about what would-be customers would like to see.
Your content should capture customer interest as well as drive conversions, highlighting your products or services as solutions to your audience’s problems.
Web content doesn’t just rely on the written word. The images throughout your website should be equally as informative, relevant and unique. Avoid using stock images where possible, and keep the quality of imagery high.
The simplest websites are often the best, with today’s browsers always appreciating a clear, easy to understand and simple to use interface over more complex platforms. Make your user experience (UX) as simple and satisfying as possible for the best results.
Need help implementing these top tips? Call on our team for assistance.