September 11, 2024
A great website is of course the key to better business online. A well-branded, engaging and fully functional website has the power to enhance brand awareness, build trust, attract new customers and bring existing ones back into the fold. It’s a platform that’ll help you showcase your products or services effortlessly, reach new audiences, and improve your marketing efforts. When reaping these rewards however, not any old website will do!
Read on to discover five steps to creating not just a good website but a great one.
Discovery and scope are important processes during the early stages of website design and development. Without extensive planning and preparation, you simply can’t expect your new website to help you accomplish your goals in either the long or short term.
During discovery and scope, we’ll research your current situation in depth, analysing the challenges, priorities and requirements of your business, audience and wider market.
Using the knowledge gained during discovery and scope, we’ll now design your website. Here at Newedge, and unlike many other agencies, we don’t use templates, meaning the design we create is completely bespoke to you, your needs, your market and your goals.
It’s time to bring those designs to life. Our developers create platforms that work on all fronts, with the websites we put our name to functional, secure and beautifully branded.
We’ll also make it easy for you to take full control of your website and its content, with each site built on its own content management system (CMS). The websites we code are rigorously tested across all operating systems and mobile platforms too.
No website would be complete without some carefully crafted content. Whether you’re getting your team to pen the words that’ll matter to your brand and its customers, or calling on our content specialists for help, the content and all other onsite SEO elements will be completed at this stage. You’ll also receive any training you require to manage your website and its content going forward.
Now the hard work is over, your website will be ready to make its big debut! After final testing and approval, your website will go live.
Before your go live date, we’ll assist you in confirming those all-important essentials, such as hosting and ongoing support. High performance hosting, reliable maintenance and round-the-clock support will be crucial to ensuring your website can continue to deliver the results you deserve and the UX your customers expect.
Ready to get started with your new website? Contact our team today to discuss your website ambitions.