August 09, 2024
The latest and greatest trends influence the world of web design just like any other. The past three decades have seen a myriad of web design trends shape the online platforms we know and love, from the earliest and rather text heavy web pages to the websites of the mid-90s where animated fonts, dancing GIFs and page hit counters reigned supreme!
During the modern day however things couldn’t be more different. In this blog post, we share what browsers really want, why user experience matters, and how a clear and simple design could just catapult those engagement levels to new heights.
When it comes to the design and development of your website, user experience – or UX as it is more commonly referred to – should be your focus. As the overall experience every user interacting with your website should have, it’s pretty important.
Whatever your business size or niche, good UX is integral to online success, and will pave the way for a more efficient, accessible, optimised and trusted website that earns your brand a loyal and truly engaged customer base.
When crafting a UX that your target audience can get onboard with, don’t overcomplicate things. The message your website conveys should be clear and simple across every page to ensure each visitor can quickly understand what you do, how you do it, and why they should buy your products/services or contact you for further details.
Too many websites have far too much content, which can often mean your brand message is lost in translation.
Clean and simple design will work wonders for your business and its online engagement. It is after all timeless, accessible to all, fast loading, easier and more enjoyable to use, and simpler to fix, factors which will all positively contribute to conversion rates and user experience.
To keep the design of your website as clean and uncluttered as possible, use white or negative space to your advantage. Keep any content you use short and to the point, focusing on quality rather than quantity. Your use of colour, font and imagery should also be consistent and brand cohesive.
Last but certainly not least, don’t forget those calls-to-action. They’ll encourage interaction, which is of course the aim of the game when representing your business online!