November 08, 2024
The online world is a fascinating place. It opens up opportunities for brands big and small, levelling the playing field once and for all for those looking to impress new and existing customers.
When utilised correctly, your website can be a portal to better business, giving you the means to build brand awareness, increase visibility, and target customers accurately. All this equates to more and better-quality leads for your business. But, where do you even begin when generating leads through your website?
In the first instalment of this two-part series, we reveal just some of the strategies you can call upon for successful website lead generation…
Using landing pages to your advantage is a great place to start. A lead generation landing page is a webpage that has been specifically designed, developed and populated to collect that all-important information from visitors.
Landing pages feature attention grabbing headlines, great copy and persuasive calls-to-action (CTAs) to convert browsers into fully-fledged customers.
The forms frequenting your website can also be designed with leads in mind. Lead based forms go beyond the simple contact form to interact with visitors more directly. They are often personalised to a specific product, service or customer persona to capture leads in a more compelling way.
The content found throughout your website should be penned to help you achieve your main business goals, including the generation of more leads.
Keep the content you populate your webpages with high quality, unique and relevant to your target audience, and inspire would-be customers to progress down the sales funnel and out the other side as loyal purchasers.
As the saying goes “any press is good press”, and this certainly rings true when it comes to your reviews. Both positive and negative feedback can be processed to demonstrate solid customer care and encourage lead generation. Yes, negative reviews can be good for business, with how you deal with criticism able to impress potential customers.
Avoid deleting negative reviews, reply promptly, and craft personalised responses that put the customer first for the best results.
Multi-variate testing, or A/B testing, can be used to ensure better business going forward. Experiment with different elements of your website, including those CTAs, to see what works for your target audience, produces better performance for your business, and ultimately generates the most leads.
Need help optimising your website for better lead generation? Get in touch with us today!