December 03, 2024
We’re back with our second instalment of lead generation know-how and, as you’ll discover, landing pages, lead based forms, content, reviews and A/B testing are just the tip of the iceberg.
The right lead generation tactics are your route to increased sales and revenue, better customer insights, greater brand awareness, and the cultivation of long term leads with loyal customers keen to buy from you again and again. Read on for more website lead generation ideas and realise all the rewards mentioned above for yourself.
Contests and giveaways are big news, especially on the social media scene. Brands of all shapes, sizes and niches can increase their engagement with a generous giveaway, and take their reach to new heights as a result.
When planning the perfect giveaway, define your goals early. It’ll influence many parts of your content, including your choice of prize or incentive. The most effective contests are also the simplest, so don’t make the entry process too convoluted.
Don’t forget to promote your contest or giveaway across multiple channels. Spread the word on social media, tell customers via email and include promotional banners on your website.
There are so many great lead generation tools, and surprisingly many of them are free to use. HubSpot is perhaps the best known, with the free version of their market-leading software giving you access to marketing emails, web forms, drag-and-drop landing pages, paid ad management and even a free CRM feature to help you better manage your contacts and leads.
Using success stories from your own customer base can also help guide lead generation in the right direction. Well-written case studies humanise your brand, utilising storytelling to address pain points, increase credibility and confirm authority. They can even be optimised to give your website’s SEO a boost.
Whatever your platform of choice, social media is a great way to market your brand and build those all-important leads. In addition to running contests and giveaways, you can use organic and customer-focused posts, targeted ads, and webinars to engage with new and existing customers alike. The possibilities really are endless!
Encourage your own customers to generate leads for you with a referral program. Referrals are trusted by consumers, while the customer referring is also more likely to become a loyal follower of your business. An effective program uses easy to claim incentives and an easy to follow referral process, so bear this in mind when creating yours.