What is a Lead Generation website?

Following on from our last blog post – check out our guide to the main different types of websites here – we’re shining the spotlight on one very important type of website indeed…

Lead generation is fundamental to the success of any business. Whether you’re a one-man-band or big-name brand, how many leads you generate can translate directly to how many sales you make and how successful you become in your respective industry sector.

As you might have guessed, a lead generation website could help you generate the leads you need to sell, sell, sell. Read on to discover more details about this very popular website format.

What exactly is a lead generation website?

A lead generation website is designed and developed in a way that encourages visitors to work their way towards completing a specific action. This action could be to purchase one of your products, request information about your services, or simply contact you to discuss the next steps.

Often referred to as an ‘enquiry’ website, a lead generation site is the key to connecting businesses with would-be customers.

What can I expect from a lead generation website?

The features of a lead generation website are all there to help direct potential customers through the sales funnel and ultimately win their business. With this in mind, you’ll commonly find clear, concise and sales-orientated content (complete with calls to action); simple to navigate layouts; easy to digest, scannable text; well-designed landing pages; contact forms or contact information; and even website chatbots as a rule of thumb.

Each and every feature integrated into a lead generation or enquiry website should display a strong brand identity that promotes trust and optimises the user experience for sales success. In the backend, the ability to measure the performance of each of these lead generating features and the wider website should also be a priority.

Is a lead generation website right for me?

While lead generation is important to every business, this doesn’t necessarily mean this is the right website type for you. If you’re looking for a website that is more accurate and complete, allows you to target and analyse your marketing efforts with ease, improves the collection of data, and is more cost effective and time-efficient overall, you may want to consider a lead generation website.

Unsure which website type is right for you? Contact our team today to discuss your requirements.