February 03, 2025
When it comes to mobile versus desktop internet usage, the tables have long been turning. With some 94% of Brits owning a smartphone as of 2024, and screen time very much an upward trend, having everything at our fingertips matters. This means that the mobile experience your business provides has never been so important!
Many businesses have adopted a mobile-first strategy when shaping their brand online, and it’s delivering some crucial advantages. By taking the mobile-first approach, brands are increasing their customer reach, building strong relationships with browsers, and consolidating new revenue streams. Yet, it’s no longer enough to use responsive, mobile ready web design. That’s where accelerated mobile pages come in…
The AMP (or Accelerated Mobile Pages) project is an open source initiative pioneered by publishers and programmers looking to prioritise mobile content more than ever before. It goes beyond responsive design to ensure a mobile-first platform that loads super-fast, or even instantaneously, and is super simple to explore on mobile.
The project is no new thing; it’s been around since 2015 but is becoming increasingly relevant due to smartphone and tablet usage in the UK and the rest of the world. AMP is here to boost the performance of the mobile web, with webpages that are rich in content (including videos, animations and other graphics) providing the speed and seamlessness modern-day browsers crave.
AMPs may not be a ranking factor, but with opportunities to appear in Google mobile search’s rich results and carousels, the extra visibility provided by a fast and reliable mobile experience could certainly enhance your online business. Speed is after all an important ranking factor, with every second of slow loading increasing your website’s bounce rate.
The benefits of using AMP are for all to see. In fact, these speedy, lightweight, content rich webpages are already working wonders for a number of brands.
You can do just that with our help, whether you’re looking to create a basic AMP or generate AMPs through your content management system (CMS).
Once your AMP is created, optimising it for rich results should be your next step. It’ll increase the chances of your AMP appearing in the search results. Our team can assist with the structured data and verification required to get your AMP noticed.